Alex Bainbridge's Musings on travel ecommerce blog
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Friday afternoon fun - do you get the “web”?

Friday, August 31st, 2007

There is a great expression I learnt once and that is “If you can’t measure it, you can’t manage it”.  

So how do you measure if someone understands the web?

Lucy Spence, via her blog UnderTheNavBar, has come up with a wonderful set of indicators to test if you get it…..

Here are a few to give you an idea……

  • You’re not afraid to fail
  • You know that design is a hell of a lot more than just making things look pretty
  • You use data to drive your decisions
  • You know that “web 2.0” is just a phrase
  • You understand the difference between content, presentation and behaviour
  • You know blogging isn’t just a fad
  • etc

I score about 95%

Go and read the full list……


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This blog is about travel ecommerce with a focus on topics of interest to tour operators & travel companies

Alex has previously started up a small tour operator (5 staff) and also worked for leading "dot coms", airlines, hotel chains and tour operators advising and project managing web, ecommerce and reservation system projects.

Alex is available for travel ecommerce consulting via Travel UCD. Travel UCD also operates TourCMS - a web based reservation system for small tour operators

I will be at WTM London
Thursday 13th Nov
Happy to meet for a chat!

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Recent comments
Darren Cronian: Interesting post Alex. Thinking about it I think I need more ‘opportunists’ and was going to introduce consumer polls and ways consumers can ask questions, but have not really got around to...

Michael Madison: Video is powerful. I started thinking about how to present something online better after a friend told me he had had trouble selling his car online, with only a couple of photos. He subsequently...

Alex Bainbridge: Here is another one…… http://www.itineraryshare.com/ Falls into the “company” category.

Alex Bainbridge: Hi Aaron Yeah I should have probably framed this as being a travel industry specific question. Airlines are going out of business and need revenue that they can earn from selling “extras”...

Aaron Helton: I am going to have to completely disagree with the idea that screen scraping is unethical in and of itself. It really depends on how the content is being used. If you’re talking plagiarism (a very...

Ignacio: Thanks for your prompt reply. I guess a company like LHW will not care about hundreds of bloggers. however, they would take care of those 150000 unhappy users. Among them, how many bloggers are??? I have been...

Alex Bainbridge: Hi Ignacio Not yet…….. I know they have been reading this blog post because I can see them in my statistics Frankly a company that has proved to be inept at organising this promotion is...

Ignacio: Any news from LHW? thnaks, Ignacio

Alex Bainbridge: Now flyGlobeSpan are threatening to sue Paddy Power because they were listed near the top of the odds “The Edinburgh-based company last night appeared to have won a victory over Irish bookmaker...

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