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TourCMS by numbers
These charts show the last 2 years and are updated daily
The numbers are percentages of the highest booking month.... maybe at some stage we will use real numbers! This chart shows that bookings continue to grow month on month.
An agent trade sale is one where the agent is responsible for paying the balance. Affiliate sales are recorded in TourCMS where commission is due but the customer pays the balance. The Direct (PPC) line is where an agent is set on a booking, the customer is paying the balance and no commission is due (normally used for tracking advertising such as PPC)
The alternative channel for new bookings is the booking engine designed for in-house staff use.
% of bookings in TourCMS by registration country of the travel company using TourCMS (i.e. not where their clients come from!). This chart shows that over time TourCMS is becoming more and more global and less reliant on the UK.
TourCMS Marketplace statistics
Not all TourCMS customers are active in the TourCMS marketplace...| Social media usage | Product breakdown | ||
|---|---|---|---|
| TOTAL CHANNELS (Companies) | 63 | TOTAL PRODUCTS | 350 |
| 32 | Tour/cruise including overnight stay | 198 | |
| 24 | Accommodation | 78 | |
| YouTube channel | 12 | Day tour/trip/activity/attraction | 56 |
| Flickr | 8 | Tailor made | 11 |
| Other (e.g. blog / Ning) | 6 | Other | 4 |
| TripAdvisor | 5 | Event | 2 |
| Transport | 1 | ||
A single company many have multiple TourCMS Marketplace channels (but this is rare)
Product statistics are unique products over multiple channels
What kind of travel companies does this represent? Read the TourCMS testimonials to find out!
Data exclude bookings from TourCMS travel company customers that are no longer active - and travel quotes that were not taken up by consumer customers
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