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TourCMS API use on GrayLine.com

Gray Line made use of the TourCMS API in the following functionality in redeveloping their website to provide a better user experience and improve conversions, sales and operational efficiencies:


Predictive text destination search

Reduces misspelling search errors and results, improves conversions
API method used: List tour locations

Autocomplete user typing

Simple destination browse

Easy navigation to destination-specific product
API method used: List tour locations

Provide a list of locations

Search results with filter by category and/or keyword and sorting

Fine tuning for more qualified results and higher product conversion
API method used: Search tours

Let users filter search results

Same day booking capability with real-time availability

Fulfill demand and improve yield via multiple sales channels
API methods used: Dates and deals, Check availability

Same day availability calendar

Aspirational big images gallery

Show the product, inspire users and increase conversions (use images 1500x1000 pixels, and larger, where available)
API method used: Show tour

Give the user a button to zoom to a larger version of the image
TourCMS supports large images, over 1500px wide

Embedded YouTube & Vimeo videos

Bring destinations to life with impactful videos
API method used: Show tour


Last minute special offers by location/geo-code radius

Fulfill ‘what can I do today here?’ and improve yield management
API method used: Search tours

Show special offers on tours near the users location

Airport transfers with selectable hotel zones & linked PDFs

Improved information, customer self-service and efficiency
API methods used: Show Tour, Check availability

Airport transfers

Cross-promotional merchandising

Increase sales with additional local tour suggestions
API methods used: Show Tour, Search tours

Promote related or alternative tours

Geo-coded hop-on hop-off and itinerary route maps

Better informed customers, improved operational efficiency
API method used: Show Tour

Promote related or alternative tours

Pick up point maps and user selection

Better information for improved customer self-service and efficiency
API method used: Show Tour (full list) or Check availability (date/time specific)

Show lists and maps of available pickup points

Upsell opportunities with added options during checkout

Increase sales, revenue and average cart values
API method used: Show Tour (full list) or Check availability (date/time specific)

Offer ancilllary items during checkout

Promotional Codes

For increased promotions, sales and easy promotion ROI tracking
API methods used: Show promo code (Optional), Start new booking

Optionally prompt users for verification of a membership

Voucher QR Codes for mobile scan redemption

Check real bookings in real time at points of departure
API method used: Display with Commit Booking or Show Booking, redeem with the Voucher Redemption APIs.


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