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TourCMS API use on GrayLine.com
Gray Line made use of the TourCMS API in the following functionality in redeveloping their website to provide a better user experience and improve conversions, sales and operational efficiencies:
Predictive text destination search
Reduces misspelling search errors and results, improves conversions
API method used: List tour locations
Simple destination browse
Easy navigation to destination-specific product
API method used: List tour locations
Search results with filter by category and/or keyword and sorting
Fine tuning for more qualified results and higher product conversion
API method used: Search tours
Same day booking capability with real-time availability
Fulfill demand and improve yield via multiple sales channels
API methods used: Dates and deals, Check availability
Aspirational big images gallery
Show the product, inspire users and increase conversions (use images 1500x1000 pixels, and larger, where available)
API method used: Show tour
Embedded YouTube & Vimeo videos
Bring destinations to life with impactful videos
API method used: Show tour
Last minute special offers by location/geo-code radius
Fulfill ‘what can I do today here?’ and improve yield management
API method used: Search tours
Airport transfers with selectable hotel zones & linked PDFs
Improved information, customer self-service and efficiency
API methods used: Show Tour, Check availability
Cross-promotional merchandising
Increase sales with additional local tour suggestions
API methods used: Show Tour, Search tours
Geo-coded hop-on hop-off and itinerary route maps
Better informed customers, improved operational efficiency
API method used: Show Tour
Pick up point maps and user selection
Better information for improved customer self-service and efficiency
API method used: Show Tour (full list) or Check availability (date/time specific)
Upsell opportunities with added options during checkout
Increase sales, revenue and average cart values
API method used: Show Tour (full list) or Check availability (date/time specific)
Promotional Codes
For increased promotions, sales and easy promotion ROI tracking
API methods used: Show promo code (Optional), Start new booking
Voucher QR Codes for mobile scan redemption
Check real bookings in real time at points of departure
API method used: Display with Commit Booking or Show Booking, redeem with the Voucher Redemption APIs.
