TourCMS API use on GrayLine.com

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Predictive text destination search

Reduces misspelling search errors and results, improves conversions
API method used: List tour locations

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Simple destination browse

Easy navigation to destination-specific product
API method used: List tour locations

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Search results with filter by category and/or keyword and sorting

Fine tuning for more qualified results and higher product conversion
API method used: Search tours

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Same day booking capability with real-time availability

Fulfill demand and improve yield via multiple sales channels
API methods used: Dates and deals, Check availability

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Aspirational big images gallery

Show the product, inspire users and increase conversions (use images 1500x1000 pixels, and larger, where available)
API method used: Show tour

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Embedded YouTube & Vimeo videos

Bring destinations to life with impactful videos
API method used: Show tour

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Last minute special offers by location/geo-code radius

Fulfill ‘what can I do today here?’ and improve yield management
API method used: Search tours

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Airport transfers with selectable hotel zones & linked PDFs

Improved information, customer self-service and efficiency
API methods used: Show Tour, Check availability

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Cross-promotional merchandising

Increase sales with additional local tour suggestions
API methods used: Show Tour, Search tours

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Geo-coded hop-on hop-off and itinerary route maps

Better informed customers, improved operational efficiency
API method used: Show Tour

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Pick up point maps and user selection

Better information for improved customer self-service and efficiency
API method used: Show Tour (full list) or Check availability (date/time specific)

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Upsell opportunities with added options during checkout

Increase sales, revenue and average cart values
API method used: Show Tour (full list) or Check availability (date/time specific)

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Promotional Codes

For increased promotions, sales and easy promotion ROI tracking
API methods used: Show promo code (Optional), Start new booking

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Voucher QR Codes for mobile scan redemption

Check real bookings in real time at points of departure
API method used: Display with Commit Booking or Show Booking, redeem with the Voucher Redemption APIs.

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