Blog homeYesterday Google integrated YouTube.com videos into their main search results. As you may know, Google purchased YouTube a while back – for a reported USD $1.65 billion.
Bloggers have started to discuss how this may actually assist Google in getting a return on their massive investment – for example read this post from Scobleizer
The results on Google are now split – we have the main search results – where, if a video (on YouTube) was stongly ranked, it will be replaced with a screen shot of the video. Not a major change – and one that will not really help or hinder smaller travel companies.
See this Google result from searching for “Rotatour Brasil” (They are a Brazil based tour operator) – http://www.rotatour.com/
However, additionally, at the top of the Google page, we now have some new links:
Clicking on the Video link, we do get the top video search results – so your videos will be easily available, even if not yet highly ranked in the main search results. Also, you can play the video within the Google site (rather than having to go to the YouTube site)
Practical actions to take
Make some videos! (They don’t have to be “real” videos – for example the Rotatour one is animated static images with music added on top)
Finally, while looking for videos to use as examples, I found this (a classic from UK TV history)
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