Alex Bainbridge's Musings on travel ecommerce blog
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How long should you leave before you review a new website?

Monday, January 7th, 2008

On the 17th of December last year (just a couple of weeks ago) I promised that I would leave websites to mature a little before I review them….. as this is only fair. (Read my promise)

However, just how long should someone like me leave it before it is safe to review a new site? You want to review it before someone else does (see I can be competitive when I want to) but you want to let people actually get their site to finished state before you jump in…. (but then risk others getting there first)

My theory is that as soon as someone issues their first press release they are probably ready for prime time.

Anyway, is it still too early to review the new Travel Trade Gazette social network for travel agents? (YourSpace-TTGlive.com). As far as I can see, it looks like the bubble wrapping hasn’t been removed yet. Indeed, there is quite a bit of greek text all over the place. Some of the photos are also distinctly dubious - but maybe this is what travel agents are into.

Key functionality appears to be based around the principle of “Fams Reunited” - which is a mechanism to meet up with other travel agents that you went on a fam trip with. Not my cup of tea, but maybe this appeals to the target market.

I am not going to write anything until it is launched fully…… but for those with an enquiring mind (and an interest in what the Travel Trade Gazette are upto (one of the two UK travel industry magazines for travel agents)) - it is maybe worth a quick peek


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This blog is about travel ecommerce with a focus on topics of interest to tour operators & travel companies

Alex has previously started up a small tour operator (5 staff) and also worked for leading "dot coms", airlines, hotel chains and tour operators advising and project managing web, ecommerce and reservation system projects.

Alex is available for travel ecommerce consulting via Travel UCD. Travel UCD also operates TourCMS - a web based reservation system for small tour operators


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Recent comments
Tamara: It’s a lot of money! But I guess it’s probably good value for the column inches it generates - of course as long as you get to the top five! To guarantee that it looks like you have to have...

Alex Bainbridge: Hi Tamara …. as for PhoCusWright….. I am sure that at the point the judges judged they were impartial - however it was a fairly self selecting group who put themselves forward to be judged...

Darren Cronian: Alex, I am worried that we are becoming on the same wave length. http://www.traveldotnet.co.uk/ articles/lets-not-forget-offli ne-travel-innovation/ No, I have just read this post now, I didn’t...

Pete Meyers: Alex - I’m really looking forward to hearing the pirate story, well done!

Ben Colclough: I must say I had more fun acting out a chicken in a restaurant in Yunnan, China than I would have had with the flip book. Seriously though - it is a good idea & innovative. Not sure I would want to...

Alex Bainbridge: Hi Pete The times I would have found this useful (PocketComms) I really wouldn’t have wanted to put an iphone into someone elses hands! For example negotiating with a people smuggling ship in...

Pete Meyers: I think the best innovation is a combination of great ideas and succinct execution. To your example about the PocketComms, it was a good idea that fermented for a number of years, yet who’s to say...

Tamara: This is an interesting debate. I wonder what the PhocusWright judges views are. They seemed to be very clear however that they wanted to reward companies who had actually created something - rather than simply...

Ben Colclough: P&G, generally regarded as a very innovative large consumer branded company has an approach to innovation that throws some light on this. They embrace failure as a necessary part of innovation. This...

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