Blog homeI know us travel ecommerce consultant folk always go on about having a blog on your website and getting involved with social media…. but I am not sure that we have, collectively, been that persuasive. Many travel websites, agents and product owners are still not using the power of blogs that effectively.
Perhaps this may help persuade you.
On the 7th of February (3 weeks ago) I wrote a post with some thoughts on the Ryanair website…. and how it was to be “down” over the last weekend while they changed booking engine. Well I never thought they would bring their entire website down… just the booking engine….
As a result of writing this blog post I received a few incoming links from various news stories covering the topic. Well that was nice. However it has been the SEO sourced traffic that has been most interesting.
My single Ryanair post now ranks 7 in Google (world) for Ryanair site down and 60th in Google (World) for just the word Ryanair by itself.
I am particularly interested in the single word result - 60th for the term Ryanair…..as I don’t have much on this blog about them….. and I am sure that there are thousands of sites that use their name all over the place. (indeed, according to Google, there are 7 million pages that mention the term Ryanair!)
I get “quite a few” visitors to this blog who are actually consumers rather than industry people…. all I need to do to monetise this traffic is add some Google Adsense adverts….. and, bingo, a money fountain (or trickle perhaps!). Maybe that is what I should do!
UPDATE: My previous post ranks 33 for single word term Ryanair via Google UK (one of Ryanair’s key markets). I am amazed by these results and the volume of traffic I am getting to this blog (from consumers) as a result of it.
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