Alex Bainbridge's Musings on travel ecommerce blog
Musings on travel ecommerce blog
Blog home  Blog home

Travel technology isn’t a spectator sport - more on Ryanair upgrade

Wednesday, February 27th, 2008

Making major changes to a travel reservation system is hard work for all involved. I know - I have project managed quite a few in my time.

To give you a sense of scale, one project I PMed for a leading UK tour operator took 8 months from start of planning to go live…. and involved over 50 IT, commercial, ecommerce and legal people. And that was just for a new holiday search! (OK, search is important, I know that)

However, one thing that I have learnt from all of my reservation system change management experience is that it really isn’t a spectator sport.

The problem stems from the meetings (and trust me, there will be meetings…… indeed as the project manager you are often in meetings about meetings….. which are OK - it is the meetings about meetings about meetings that you have to watch out for!).

By sounding confident that everything will turn out OK (and no PM really likes to not sound confident because then you look unprofessional - besides - the PM cop out is that its all in the risk log that has been escalated through the agreed channels so no need to keep mentioning any worries).

This external confidence achieves the trick of bringing everyone with you…. because as soon as you start to sound unconfident… your team will start looking for reasons not to do something (rather why it will be great to do something) - which reduces the overall quality of what is being delivered. However, if the marketing team get to hear of this amazing confidence you have in how the release will go they start to get a bit over excited.

This is dangerous :)

What happens next is that someone in marketing has a great idea to go and tell the world about how amazing the new system will be ahead of when they should do.

A recent example. Ryanair changed their reservation system over the weekend. Apparently it hasn’t gone exactly to plan (although I don’t know what the plan was, obviously). I have had people comment on this blog about Ryanair’s poor website performance since the upgrade…. and there has been some chatter on consumer blogs about it (see Travel-Rants)

Lets have a look at what Ryanair have to say about it in their two statements…..

Our new booking site, like our flights, has arrived under budget and ahead of schedule

Ummm…. Under budget? Either this means the budget was massive - or that they ran out of time to spend it all. I assume the schedule they are referring to is going back live one day earlier than in their final plan…. not the schedule of choosing last weekend over any future weekends.

One of the components that tends to come at the end of a project…. and gets squeezed by everyone else running late - is load testing. This is testing to see what happens when you have a certain number of visitors on the website - or making a booking - at any one time. Load testing is expensive - but not that expensive in the grand scheme of things. I wonder if they ran out of time to do it?

Also load testing has to normally be undertaken on the live infrastructure….. especially if your test infrastructure is not the same kit or equipment as your live production system - or it requires connectivity to a 3rd party system. This means that load testing has to be done in a quiet time (overnight)…. and can be tricky to schedule into a project with many last minute releases coming out prior to launch. It would be fully understandable to miss out load testing when cutting corners to get a project to launch on time… Understandable but probably not a wise idea. (Yes - I have dropped load testing sometimes!)

The additional processing power of the new system improves the website speed for customers, especially during peak booking periods

Sounds like new hardware to me

as we complete the largest ever software changeover undertaken by any airline, anywhere in the world

That sounds big then. This maybe the cause of the problems - if their technology supplier (a well known and respected airline system supplier) haven’t done a project this big…. maybe the quantity of data in Ryanair has busted some of the algorithms used to optimise data management internally. A slow fix this one.

The principal difficulty the website is encountering is the enormous surge of passengers a) who were unable to make bookings over the weekend and b) who are keen to get one of Ryanair’s 1 million x 1 penny (tax inclusive) seats, which are available for travel on Tuesdays and Wednesdays in April, May and June.

Ah…. a self inflicted wound created by the marketing team. In my large system projects we try to leave at least 3-4 weeks between system change and any major marketing push…. because this gives you enough time to, without too much pressure, develop (and test) a further release…. and solve any teething problems.

continued to make significant progress on eliminating many of the software glitches involved in bedding down its new ‘New Skies’ reservations system, which is the background booking engine of Ryanair.com

I have seen a lot of press releases about new system changes…. (normally press releases come out when a project goes well….. not badly!)…. anyway, its a bit rare to see an airline name their system in press release about problems. Are they deflecting attention away from themselves?

The irony is that in writing this blog post I am just a spectator….. and travel technology isn’t a spectator sport.


If you want to be notified next time something is published sign up for email alerts or subscribe to the RSS feed. Thank you for reading!



AddThis Social Bookmark Button

More posts (maybe related, maybe not)

  • Anyone own up to NOT screen scraping Ryanair?
    Ryanair have now published their list of 300 or so travel websites who they have sent cease and desist letters to as a result of screenscraping. You can find the full list in this PDF...
  • Ryanair….. an apology
    Ryanair seem to be attracting all sorts of negative comments about their recent move against screenscrapers (and that they plan to cancel various bookings made via 3rd party websites). Here are a few I have found: "foolish"...
  • The SEO impact of having a blog on your website - Ryanair example
    I know us travel ecommerce consultant folk always go on about having a blog on your website and getting involved with social media.... but I am not sure that we have, collectively, been that persuasive....
  • Is your website a database? Ryanair maybe [Screen scraping law]
    Interesting news article over on the Register about how Ryanair (low cost airline) have claimed a court victory (Germany) against Vtours.   According to the article Ryanair have been awarded an injunction against Vtours because VTours were...

One Response to “Travel technology isn’t a spectator sport - more on Ryanair upgrade”


  1. February 28th, 2008 at 9:07 am
    Szafi

    I also worked as a PM in airline e-commerce projects. Once for example we changed CRS (the background reservation system) plus we developed a new e-booking system on a platform we never managed to test in production before we had to turn the system on. It was really a tough one with lots of planning and theories, but it turned out right in the end. :)

    I absolutely with what you have written in your post. There is one more thing to add and maybe I am not right, but actually for me it seems nothing was really changed. I mean they promised a new way of pricing to adopt the recommendation of the UK Fair Trading office, but actually everything remained the same.

    I know I am too cynical, but for me it seems they actually did not migrate to a new one.




This blog is about travel ecommerce with a focus on topics of interest to tour operators & travel companies

Alex has previously started up a small tour operator (5 staff) and also worked for leading "dot coms", airlines, hotel chains and tour operators advising and project managing web, ecommerce and reservation system projects.

Alex is available for travel ecommerce consulting via Travel UCD. Travel UCD also operates TourCMS - a web based reservation system for small tour operators

I will be at WTM London
Thursday 13th Nov
Happy to meet for a chat!

RSS Feed

Subscribe via daily email



AddThis Feed Button

Homepage
About this blog
Best of the blog (top 10 posts!)

Recent comments
Alex Bainbridge: Hi Stephen, I agree with you!

Stephen Joyce: Yes. I believe screen scraping is hacking. Let’s use a non-travel example. I build a website that uses a screen scraper that allows you to log into your on-line bank accounts (all them one in one...

Michael Madison: Alex, Let’s extraplolate from Skyscanner’s comment: Scraping is okay, if intended to show, promote, maybe compare flights with other offers, but it is not okay when it is used for...

Skyscanner Flight Search: Hi Alex, We (Skyscanner) have just publised a statement in response to this which you can read here: http://news.skyscanner.net/art icles/2008/08/000550-skysca...

Alex Bainbridge: Hi Guillaume, Yes - I think I have posted enough about Ryanair now! (which is why I have just posted a summary!)

Kevin May: this is a follow-up to the easyjet story above: Travolution EasyJet article 

Guillaume: Hi Alex, This list is a joke and aims at attracting media coverage (follow Travolution and co immediate response). For instance, Booking.com and Active Hotels don’t offer Flights on their website so...

WhichBudget: Hi Alex, We own up to NOT screescraping Ryanair website. All we show are routes which are flown by Ryanair and we get that information manually. We were thus even more surprised when on 18 January 2008 we...

James: Well Ryanair’s booking engine is certainly very slow but I supect that there are other reasons for that. I can understand both their business reasons (low air fares so they want to be able to get the...

Categories
Top commentators
Kevin May
Richard Hartigan
Glenn
Happy Hotelier
Jeff
Stephen Joyce
Michael Madison
Nathan Midgley
Ralph Foulds
Alehandro
Darren Cronian
Peter
Neil MacLean
Claude
Gath

Other travel & tourism blogs
Travolution
Dot Tourism
Albert Barra
Travel Remark
The Boot
Hotel Blogs

Wiwih blogs - a directory of travel industry blogs

Small Fish Big Ocean

Come and join my travel business social network! for small tour operators and niche agents


TourCMS