Blog homeWow. I am impressed.
Southwest Airlines have just relaunched a now great (consumer facing) blog - Nuts by Southwest
I am not sure I could do a review justice…. so I will leave it to Christi Day from the airline to introduce their new blog:
According to her profile, Christi likes cats. I love this kind of fact… it is the kind of information that builds a level of “getting to know you” but really isn’t going to expose public facing employees to an intrusion of privacy. I can’t think of many (any?) airline blogs that have this kind of info.
On the blog you can find all sorts - social media tools, a radio station and what looks like an interesting series of “behind the scenes” videos (hosted on youtube, of course)….
For example, here is a video giving an insight into the reservations call centre
OK - so now we know at what level the “corporate blog” bar is set…. just matching this will be struggle for many airlines…..
A question for you - how should you structure a “corporate blog”?
- A single person “fronting” the blog - and ensuring the message is consistent over time (like this blog - where I write it!)
- A “CEO” blog…. (even if it is the marketing team that actually writes the text etc)
- A multi-author blog (can become bland and inconsistent if not managed well)
Southwest Airlines have gone for the “single person” and are fairly unique in doing so, I believe.
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