Blog homeEvery time I see a press release from a major web analysis firm I tend to have an attack of boredom mode. Really, I don’t want to read about statistics. I am sure someone does - but just not me. I would prefer to spend 5 minutes looking at Photoshop Disasters than read more press released industry statistics.
So….. er….. here is a post about statistics and trends…….
Prompted by Darren from Travelvine I have been taking a look at the new Google Trends tool.
In particular, Google Trends now lets you search for specific websites (not just keywords). I thought I would take a look at WAYN.com - [Link to WAYN.com on Google Trends]. I was amazed to see how important India has become to WAYN
Just to confirm…… here are WAYN.com’s stats from Alexa
40% does seem like a large proportion.
On the subject of advertising monetised travel websites sourcing a high proportion of their traffic from India, Netizen Digital MD Lewis Lenssen had this to say the other day [Source: Travolution web 2.0 round table May 08]
For instance display advertising on the web, most people who buy it don’t understand, necessarily, where the traffic that the sites that they are buying advertising on comes from… and I can tell you that a lot of the time websites buy the traffic according to the advertising that they have sold…..
Therefore whilst the advertiser thinks they have got a site that has loads and loads of people that are exactly their demographic, that are exactly interested in their product, and they decide to put their banner there - but when they buy 20 million impressions - the website owner goes “goodness me” we never get that many people - I had better run a quick PPC campaign in India where I can get 1 pence a click. I know that on average these visitors will probably mistakenly click somewhere at some point so I will probably get 2 impressions - 4 banners on a page - so that is probably 8 impressions for every click - and that makes commercial sense to me - and the advertiser is slightly surprised when they don’t get that very good a return on it
No idea which website he is talking about but as he was talking in a session about advertising on travel social networks….. ummmmm. He can clear up the ambiguity by leaving a comment below if he wishes!
Talking about funny stats…… I took a look at Travolution’s page. Apparently Travolution website visitors are twice as likely to read my blog than to read TravelMole…. cool!
The only trend I am interested in is from my own business…… which I will not try to bore everyone with. I had a complaint that only showing 12 months of statistics meant we could be obfuscating actual growth with seasonal sales….. we have now relented and our live stats now shows 24 months….
The chart now looks like this:
Hopefully that also explains why I am struggling to write this blog daily at the moment!
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It is also interesting to have a look at the number of compare users the geographic location of Wayn.com users to searches for the term “Wayn” using the classic Google Trends keyword searches. To completely eradicate anything suspicious, you would expect there to be some correlation between the two.