Blog homeTravelMole reports on an interesting discussion about why IT lead travel companies are to blame for the current low margin situation within the UK travel industry.
Read the full article on TravelMole (this link doesn’t require registration)
Some great quotes in the article….. including this one:
A2Btransfers.com chief executive Renaldo Scheepers predicted the survivors would be those with IT expertise, rather than knowledge of the travel industry.
“The IT people are the ones who will be successful; they don’t know anything about holidays but they know how to drive sales online,” he said.
When a general conversation turns to “surviving” you know that the industry is in “game changing” mode. At some stage OTAs will begin to realise that they are not just changing the game for conventional travel agents - but that meta-search companies are trying to nudge OTAs out of business too….
As I have repeatedly said….. nice either to be Google (who own the consumer), a supplier (who owns the product) or a reservation system provider (the end point for a booking, on behalf of a supplier) - nothing else is safe.
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