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BlueNity - meet fellow flight passengers via a web tool

Sunday, November 9th, 2008

BlueNity is a new social travelling tool….

Air France-KLM has created a website that alerts frequent flyers if other subscribers are on the same flight, showing their name and personal profile.

It encourages members to swap travel and restaurant tips and even share taxis to and from the airport.

A spokeswoman said the site was designed to appeal to a “new generation of customers who use social networking technology and expect us to do the same”.

Source: Telegraph

In 2001 I was involved in developing a web based business travel tool. On that system you could see other members of the same company who were on the same flight as you. You could see their name and job title. When joined with a “seat picking” tool you could decide either to sit next to them - or as far away as possible.

BlueNity looks like a consumer version of what we were doing in 2001. Ours never launched so it will be interesting to see if this works now.

However, lets be honest, what airline passengers really want is something that has functionality a bit more like HotorNot. It needs to be used “in flight” (from mobile phones, laptops etc) and based around seat numbers. If airlines don’t, I am sure someone else will!


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This blog is about travel ecommerce & travel social media with a focus on topics of interest to tour operators & B2C travel companies

Alex has previously started up a small tour operator (5 staff) and also worked for leading "dot coms", airlines, hotel chains and tour operators advising and project managing web, ecommerce, social media and reservation system projects.

We operate TourCMS - a web based reservation system for small tour operators

Exhibiting TourCMS & speaking at
Travel Technology Show
10-11 Feb 2009, London


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Recent comments
Alex Bainbridge: Hi Murray Yeah - sorry about the confusion. Maybe this helps….. social stuff / User Generated Content - will determine who wins in 2 years time +++ In the meantime you have to stay in business...

Murray H: Okay, now I have lost the plot, totally. Having listened to people banging on about social networking sites and how they are the way forward and having been lambasted for saying that I could see no way of...

Elliott Ng: Alex, Good thoughts. I do think people need to focus on driving ROI. I also agree that unsexy but effective tactics like email newsletters are proven tactics and good execution can put money in the bank....

Sam Daams: I like this kind of move too. Just 3 months ago I spent the better part of a week putting together a rather cool newsletter admin area for a travel biz I run here in Norway. Tailored to recipients addresses...

Alex Bainbridge: Another example of a curated site is http://www.kallow.com/ (in consumer electronics). I wonder if such a site could work within travel? (just taking a single product per category - and saying - this...

Ed Whiting: I do believe that the model of Travel.co.uk is a model that could succeed and we will see the same model emerge with other companies at some stage. I also have to confess that I was involved in the very...

Vanessa de Souza Lage: At Holiday Velvet we do both: aggregation AND curation. In certain destinations we hand-pick the vacation rentals we feature (Paris, London, New York… to name but a few) and in others we...

Tim: Alex - Merry Xmas to you and yours. Please keep writing as I am enjoying the blog immensely. Best Tim

Alex Bainbridge: Ray, Thank you for coming and commenting at what must be a difficult time. best wishes. Alex

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