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Archive for August, 2009



Explain this web stats oddity

Thursday, August 27th, 2009

Something odd that was spotted in our website statistics from yesterday. Look at the keywords used:

Perhaps it was meant to be added to a task list but was accidentally put in a web browser search bar?
Any other explanations? I am dying to find out what what you make of it.
For the budding Miss Marples out there, [...]


Are web design best practices “old hat”?

Wednesday, August 26th, 2009

I love the expression “old hat”
According to the free dictionary there are a number of meanings:

Repeated too often
Outmoded ideas

This week Mark Simpson from Maxymiser has been pushing around ideas to the travel industry press about why best practice should be dismissed as “old hat”. I think, in this context, he means outmoded.
He puts forward a [...]


Top 15 United Airlines breaks guitars Youtube videos

Tuesday, August 25th, 2009

I know I previously wrote that I wasn’t going to cover this story any more. But actually there are so many social media lessons / interesting insights that can come out of it that perhaps one last post will be acceptable.
A quick recap: Guitarist flies with United Airlines. Guitar breaks. Guitarist spends many months asking [...]


Lunchtime reading: Latitude 2009 Q2 travel market summary

Tuesday, August 25th, 2009

Good lunchtime reading from Latitude Group in their 2009 Q2 travel summary [UK marketplace] [Download PDF from base of this post]

Demand for single person holidays is set to increase

It’s estimated that a third of a single person households under the age of 65 have taken a solo holiday
1 in 8 long-haul destination holidays is taken [...]


You thought *I* had gone overboard on United Airlines Guitar story

Monday, August 24th, 2009

In for a penny, in for a pound*
Quick recap: Customer flies with United Airlines. Guitar breaks (oops). Customer can’t get any money from the airline (reportedly). Customer turns out to be a singer with a Canadian band who then go on to create 3 youtube hits (2 published so far)
Video #1 [Over 5 million youtube [...]


Introducing agents to tour operators startup idea

Sunday, August 23rd, 2009

Here is a travel startup idea for someone…….
Small tour operators tend to want to work with agents but struggle to find agents that are looking to sell that kind of product (or where there would be value in working together – i.e. number of bookings will make the product initial training etc worthwhile)
Travel agents are [...]


“Win” 25,000 GBP (40,000 USD) for your DMO idea!

Saturday, August 22nd, 2009

Probably one for web design agencies, marketing companies, PR people etc…..
Got a suggestion for how to promote South Africa as a destination?
The Ubuntu awards have been announced and its all about ideas for a campaign (online / ofline etc) to run in January / Febuary 2010.
Criteria:

The quality of execution
The breadth of elements used in the [...]


I love qfly.nl for B2C flight metasearch with a fixed budget

Friday, August 21st, 2009

This is a great new flight metasearch in Europe
http://www.qfly.nl/en
Straightforward principle. Provide

Budget
Originating airport (and secondary airports that would be acceptable)
Length of stay (e.g. 5 days)

And the site will come up with where you can go.
To me, this is much more aligned with the consumer mindset than having to laboriously check through various airport city pairs until you strike [...]


Lessons from AcaciaAfrica travel tweetup PR failure

Friday, August 21st, 2009

AcaciaAfrica run trips and tours throughout Africa.
They are somewhat active on Twitter (nothing overboard, before today they follow 21, are followed by 120 but have tweeted 360 times).
Today they have been running a 2 hour session with the focus on Madagascar.
The idea was to use Twitter to take questions from customers, agents and others about [...]


Bad idea#1 – Hotel pirate [2002]

Thursday, August 20th, 2009

In the past I have had some REALLY bad ideas that I was sure would be fun to do….. but thankfully never launched.
Just for fun I am going to trawl through my ideas bank and see what I came up with before settling on what we are still working on today.
First a hotel reservation project [...]



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Staff blogs
Musings on travel ecommerce
by Alex Bainbridge (Founder of Travel UCD)