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Client testimonials & case studies

Find out how other organisations have benefited by choosing TourCMS tour operator software

Gray Line
Tour & Activity provider with a presence in over 150 locations around the world

Gray Line Connect, powered by the TourCMS Marketplace, enables Gray Line distribution partners to access pricing, inventory, images and other required product information in real time, direct from the source - the local Gray Line tour producer. This new ecosystem truly enables instant booking and allows for a richer product selection for our distribution partners and ultimately the end consumer. By bringing more choices and better information to travelers in 190 destinations worldwide, we all deliver a better guest experience.

Learn how the TourCMS API was used to power the new GrayLine.com

Go Activities
Outdoor activities and accommodation booking website from a leading outdoor clothing and equipment retailer

Ace Adventure
Scotland based outdoor activity provider

We have been using TourCMS for over 6 months now and the process has been relatively simple and painless to switch from our previous systems. Customer service from TourCMS has been very good and what excites us the most is the potential to further streamline our administration and ultimately help deliver better service to our customers as we further integrate with TourCMS.

One of the benefits we were rewarded with was not having to jump in the deep end from the start, allowing us to adapt our procedures over time with the system which has been seamless to date.

Thanks for a great service

Dan Eldridge, Whistler Alpine Guides Bureau
British Columbia, Canada based outdoor activity provider

TourCMS has proven to be a valuable resource for our company. The features and flexibility of the product along with the expert advice and support from the TourCMS team has allowed us the drastically improve the efficiency of our reservations process. It has also allowed us to better track sales, finances and commissions along with tracking customers to provide a better customer experience. It has helped us provide a better experience for staff and our clients.

Peter Sommer, Director, Peter Sommer Travels
Cultural tours and gulet cruises in Turkey, Greece and Italy

Alex and the team at TourCMS are friendly, responsive and proactive. Each suggestion for development or request for help is answered quickly and dealt with extremely efficiently. As our business grows and develops we are delighted to see they are working to ensure that the product grows with us. We're very impressed by the constant flow of ideas and amendments to enhance and improve the system.

Ralph Foulds, Operations Director, Uncover the World
Egypt, Nepal and Thailand cultural holidays

We issue restricted access logins to our suppliers and staff around the world so they have constant access to the client and booking information we need to provide them with. They also add notes and flags on bookings themselves to inform us of confirmations and changes to itineraries etc. Having this all recorded in one place is very useful when reviewing the progress of a booking. [Read the case study...]

Rob Rankin, Vagabond Tours
Small group adventure tours of Ireland

TourCMS has made an unbelievable difference to our business, at first I was nervous solely because it seemed too cheap to be true, but it has been great. We got it up and running quickly and fairly easily and we are now going back and seeing how we can utilize the system further.

Without TourCMS we could never have handled the significant growth that we have seen in our business in 2012 (growth that TourCMS has also contributed to).

Sean Alaback, New York Drinking Buddies
Bar tours in New York

When we started researching CMS applications specifically designed for tour companies we immediately found very expensive options that didn't exactly fit our needs and would have required either paying for a custom setup, or untold hours of programing. After signing up for the TourCMS free demo, in just a few hours we were able to create a booking system that fit perfectly within our current site and branding.

Dana, Bothfeet
Daylesford, Australia based walking tour company

Just a quick email to pass on my complements to you and your team on the Tour CMS system. We are now about 6 weeks into using it, and it's such a simple system to get to know - very intuitive and easy to become familiar with. Well done.

Elisa Chan, Managing Director, eSeaCruising
Sydney based cruise holiday agent

After researching on several alternatives for our reservations platform we have chosen to use TourCMS on eSeaCruising.com.au and have been absolutely thrilled with the results. The product comes at an exceptional price and the service and technical expertise is extremely prompt and efficient.

QR Traveltrain Holidays
Wholesale travel division of Queensland's state rail authority (Australia)

As part of a larger automation project, Traveltrain Holidays needed an affordable tactical short-term solution for in-house management of freesale on some of our package rail tours.

TourCMS provided exactly what we needed - a simple but flexible & intuitive web application that required only minor configuration effort to meet our immediate allotment tracking needs. Being a hosted solution, it also negated any installation & support overheads for us.

Alex and the TourCMS team have really helped us in dealing quickly with a specific problem that would otherwise have been a distraction to our longer term automation goals. Well done !

Neil, Speed Chills
UK based tour operator selling motor racing event based tours

TourCMS has transformed both our back-end operations and allowed our customers to book tickets, hospitality and self-drive packages to our range of events on-line.

We operate a distributed back-office model so, the centralized customer database and booking system with 'access-anywhere' web access has simplified our processes enormously allowing us to continue doubling bookings year-on-year without increasing our overheads.

On-line booking is what our customers want and the results, in terms of increased business, are impressive.

Hasmik, AdvenTour
Cultural travel to Armenia and Caucasus, adventures and activity holidays (Based in Armenia)

We have been using TourCMS for over 9 months now. The system was very useful for us in streamlining our back office operations. We are especially happy with the customer service which has always been very timely and constructive - all the small issues we have experienced received attention and sound advice was given to correct them.

My conclusion is that this system is very well suited for small niche tour operators not only with the overall concept but also the fee structure - it allows small operators to build their system gradually and not invest in a costly and complicated system from the start.

Brad Lowe, Director, Activity Tours Australia
Day tours out of Sydney to the Blue Mountains and Hunter Valley

We found TourCMS after a 6 month exhaustive global search for a fully featured, hosted, and affordable low cost tour booking software system. It provides a flexible online booking engine and supports multiple staff users.

Regular releases have added extra functionality based on the requirements of existing users, which have helped us to halve the time taken to prepare daily passenger manifests and almost eliminate our previous booking issues.

We would highly recommend TourCMS, but hope that our competitors do not catch on too soon!

Peter Collingsworth, Operations Director, Angling Direct Holidays
Worldwide angling and fishing holidays

Just wanted to drop you a quick note on how pleased we are so far with TourCMS. As you know we considered and fully reviewed some of the main booking systems available on the market today, Dolphin etc. We are now of the opinion that we have certainly made the right choice. For the following reasons:

  • The most economic web based booking management system available at a fraction of the price of your competitors.
  • The ease of use, set up and roll out to all staff (Not full of lots of features that hardly ever get used)
  • The speed at which the product is enhancing
  • Having a company, which although we are only a small concern ourselves, listen to our issues / requests and develops solutions for us.
Keep up the good work

Andy Steven, Visit Shetland
Official site for tourism in Shetland (part of Visit Scotland, The Scottish tourist board)

We are using TourCMS to enable us to manage bookings from multiple local tour operators in one central system

Neil Lapping, Owner, Macs Adventure
Mountain biking and hill walking tours in Scotland

I think its a fantastic solution for small operators

Carel, Director, Expat Explore
Budget tours in Europe

After extensive research on the internet searching for affordable travel reservation systems for smaller tour operators, we found that TourCMS was by far the best solution. With the easy to understand approach of TourCMS we didn't need to employ any extra reservation or IT staff. TourCMS was so easy to setup (and to update now) ourselves, that we had it up and running in less than a day!

Peter, Splash White Water Rafting
Scotland based white water rafting and adventure activities

Today seen us surpass our 9000 booking entry into TourCMS

A big thanks you to Alex and his team for providing a great product that helps us be much more organised than we were before using it.

We are still only using about half of what it is capable off due to resource at our end but if there are any who are thinking about reservations systems I can recommend TourCMS highly

Luit, Actief in Tsjechie
Adventures in the Czech Republic

Na een lange zoektocht en veel en uitvoerig vergelijken zijn we terecht gekomen bij het touroperator software pakket TourCMS. Tot nu toe zijn we uitermate tevreden met onze keuze. Het pakket doet (bijna) alles wat we willen dat het doet. De helpdesk is buitengewoon klantvriendelijk en oplossingsgericht. Er wordt echt naar je geluisterd en dat kun je niet van alle it-mensen zeggen!

After a long search and after comparing lots of tour operator software systems we finally choose for TourCMS. Until now we are quite happy with this decision. The software does (almost) exactly what we want it to do. The support is more than we expected. These guys actually have the ability to listen!

Chris Thompson, Ski Famille
Family skiing in France

Ski Famille started working with TourCMS in 2010.

Prior to discovering TourCMS we had been trying to develop a bespoke reservations system having recognized a need to move on from simple databases and spreadsheets; we went over budget and shot past a multiple deadlines before acknowledging we needed to go back to square one. When we started to look around at alternatives TourCMS quickly stood out as a cost effective system that tackled the vast majority of our needs.

Just over a year in our reservations process, from handling an initial enquiry to issuing guest documentation, is far more efficient. We are also able to quickly produce management information that would previously have taken an age to pull together. Crucially our resort staff have access to live information 24/7 and clear tailored reports save them time every week.

We have found TourCMS team helpful and approachable as we have implemented the system. The forums have also been a great source of information and support as we have steadily introduced more of the system's functionality into our way of working. It's great to be working with a system that is evolving as the needs of its users change and develop.

Ski Chalets in Meribel, France

As a small ski chalet operator we were amazed at the difference between TourCMS and other reservation systems when we first came across them. Not only is it keenly priced with no mammoth set up costs but the support is fast and friendly and where appropriate, solutions have been developed for us. As a small company ourselves it is great to feel our issues are important and our requirements matter. We are now even more impressed than when we first found them. We look forward to building this relationship


Fast, easy, configurable system for a whole range of activities, and you can decide just how much you want to integrate, it's like having your cake and eating it... good support too !


TourCMS is the kind of web application a bit like GMail, you think first: WTF*?! - then think it's very well designed and really use it

Andrew Meek, EstAdventures
Tours of Estonia and Tallinn

Tour CMS is the perfect solution for a small tour operator like ourselves. I have been unable to find anything that provides a similar level of functionality for anywhere near the price of TourCMS. It has saved us an incredible amount of time by allowing web based bookings, and has been a key part in the recent expansion of our business

Ryan Brady, Air Planning
US based passenger and cargo air charter

Air Planning provided an aircraft shuttle service on behalf of a client, a West coast United States defence contracting agency. In order to manage staff bookings on this aircraft TourCMS was used and some custom developments, now integrated within TourCMS, were undertaken.

Each traveller was given a login to the MyAccount extranet and were able to check flight availability and then book their own flight arrangements. Between 500 and 700 bookings were made per month.

Ryan Brady, Air Planning, said "Our client was tremendously happy with your product and your personalized support. We will definitely recommend you to future clients requiring the use of reservation systems!"

Air Planning's client stated "Thank you for your outstanding flexibility and willingness to make changes that met our needs, something that is quite refreshing in the arena of computer programming. Should we need future scheduling services, I would not hesitate to ensure that TourCMS was strongly considered/used"

M. Voloshinski, VIP Benelux
Brussels based VIP hotel bookings, transfers and guided tours

The system is GREAT and it's get even GREATER every day. We would like to recommend this system to all travel agencies and tour operators. Think about how much you can save on your office and software. All our people work from home nowadays that is very convenient as they can take care of the kids etc and work in own time

Jonathan Ward, The Wedding Company
Canada based destination wedding planners and romantic travel specialists

I enjoy the constant updates, web based flexibility, commitment to improvement, need I go on.....

Jamie McCubbin, Hidden Gems Golf Tours
Scotland based golf tours

TourCMS is great for the start up business like Hidden Gems Golf Tours - it is priced in a way which new businesses can afford. You get excellent support when setting up your system and it can be put together from scratch very quickly. TourCMS can be adapted to fit your business as it grows and becomes more sophisticated so it is also suitable for established businesses. For small independent tour operators I would have no hesitation in recommending this as the booking system solution for your business

Skylark Holidays
UK based special interest holidays

We needed an online booking system to add to other new features for re-launching our website. It had to be one that complimented the style and feel of the other features with simplicity of use for both visitors and ourselves. TourCMS came up to the mark and had the bonus of a friendly, responsive support team

Experience Egypt
Incoming tour operator based in Egypt

We have been using TourCMS for just over a year now and find it very beneficial to our business. The system itself is very simple and after just one training session our staff were able to access information needed regarding up-coming bookings and clients very quickly.

Brennan, Visit Ireland
US based tour operator selling tours to Ireland

I just wanted to personally thank you for all your assistance. TourCMS is great!

Darren, Travel Blog Camp
Social media event held annually during World Travel Market (London)

Thanks for all your support. TourCMS dealt with the registrations nicely without any problems, and the support was fantastic.

Paul Grothier, Adventure Fishing Holidays
Guided carp and catfish fishing tours

What a fantastic product! We have used TourCMS to build our entire website and to manage all of our bookings. We can even take bookings online now, which has helped us tremendously. Thoroughly recommended!

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